2024/2/3 11:12:42
AIGC Mobile Market Insights 2023

Generative AI app download share in the US reaches 17%

In 2023, the number of downloads of generative artificial intelligence applications in the United States will exceed 140 million, accounting for 17.4% of the total global downloads. India and Brazil follow with 80 million and 51 million downloads respectively. In addition to Europe, mainland China and Southeast Asia are also fast-growing markets for AIGC.

Among popular application markets, India and Russia saw particularly astonishing increases in annual downloads, reaching 1,679% and 1,138% respectively. In addition, the growth rates of Brazil, the Philippines, and Germany all far exceed the global average.

User adoption of generative AI applications will explode in 2023. As of the third quarter of 2023, global AIGC application user usage time has surged from 63 million hours in the fourth quarter of 2022 to 2.06 billion hours.

The US market has the highest application usage, reaching 500 million hours in the third quarter of 2023, followed by India (250 million hours), Indonesia (170 million hours), the Philippines (110 million hours) and Brazil (100 million hours)

AI heat radiates in many fields

With the popularity of AI technology, more and more mobile applications have begun to use keywords such as AI, chatGPT, chatbot, etc. as marketing tools to obtain traffic. In 2023, there were more than 4,800 apps with the "ai" keyword in their app names (including iOS App Store and Google Play apps), an increase of 445% from 2022. At the same time, the number of applications containing the "ai" keyword in the application introduction has exceeded 13,000, an increase of 105% compared with 2022.

From the perspective of application store classification, efficiency applications, mainly artificial intelligence robot applications, account for the highest proportion, followed by tool applications. Art and design and photo and video application releases driven by AI technology also account for a large share. In addition, AI technology has also become a popular keyword in many educational applications. AI technology has begun to cover a wider range of industries.

ChatGPT is still the most popular AIGC application in the world

In less than a year since it was launched on the mobile terminal, the AI ​​chatbot application ChatGPT has received a total of 110 million downloads worldwide, and has topped the global AIGC application downloads and monthly active user lists. In fact, the application is far ahead in downloads in the United States, the United Kingdom, Germany, Japan, South Korea and India. As the GPT version is updated and its functions are enhanced, this product released by OpenAI is bound to continue to maintain its dominance. Of course, we have also seen that Wonder, Imagine, AI Mirror and other generative applications focusing on AI art are expanding their market adoption, and subsequent competition will become more intense.