In the rapidly evolving digital world, mobile technology is reshaping the retail landscape. Users are spending more and more time on shopping apps, and traditional brick-and-mortar retailers are adapting to today's landscape with a mobile-first approach. In order to cope with the fast-changing new landscape, retailers need to create powerful insights and strategies based on data to stand out in the fiercely competitive industry.

That’s why we created the Retail Industry Guide — to help you navigate disruptions, master efficient growth strategies, create world-class mobile shopping experiences, strengthen loyalty and advocacy, and increase conversions and revenue.

The retail landscape in the mobile era

In this guide, you'll learn more about the insights and trends that are shaping the retail landscape, such as:

Mobile shopping is on the rise:

In 2023, on the Android platform alone, users are expected to spend more than 50 billion hours on shopping apps, a significant increase of 42% from 2020. As mobile shopping becomes more and more popular, consumer shopping behaviors and preferences are undergoing subtle changes. Leverage key data insights to seize mobile consumption growth trends, drive your business growth, meet changing user needs, and defeat your competitors.

Shopping app downloads nearly doubled between the first half of 2018 and the first half of 2023:

The growth was mainly driven by mobile companies and the shift of consumers to mobile shopping during the epidemic. Applications in retail stores, supermarkets and pharmacies are growing rapidly. Moreover, buy now, pay later (BNPL) app downloads surged, but declined slightly in the first half of 2023 after rising rapidly.